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When you discover what analytics can do for you in any area of your life, you always regret not having learned it sooner.
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Latest articles on Analytics
How to tag web events with GTM and GA4 easily thanks to AI
You can do it in three steps or in eight. I explain both systems and you decide.
How to choose KPIs for a project or business
Learn how to choose useful KPIs by balancing information value, data availability, roles and analytical maturity, with examples…
What ecommerce consulting involves and covers
Are you clear about what you are requesting or offering when we talk about ecommerce consulting?
GCLID: What It Is and How to Test It
If you work with Google Ads campaigns, you have probably come across the GCLID parameter. Learn what it…
