Marketing
Marketing tested, not theorized.
There is a lot to unpack here: SEO, paid media, content, CRO, analytics, copywriting… Because marketing covers a lot in a digital project.
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Latest articles on Marketing
How to translate a website into ten languages: my system with WordPress, Polylang, a custom plugin and a lot of AI
Scaling a website with AI translation is possible, but it has more twists than you might think. Here…
How to clone a WordPress site locally
Ultra-detailed step-by-step tutorial with the simplest method (LocalWP and Duplicator) plus fixes for common problems.
How to increase image resolution for free with AI
Turn a pixelated image into a web- or print-ready file. Free, no signup, and processed from your own…
How to manage taxonomy in WordPress: my system for classifying posts
Creating an editorial map with well-structured categories and tags makes it easier to keep your taxonomy clean.
How to recategorize and retag WordPress posts in bulk, easily
A practical step-by-step tutorial for reorganizing categories and tags in WordPress in the simplest way I know.
Web hyper-personalization
Hyper-personalization is not about technology or data; it is about business. My take, with real examples and ideas…
How to get a free mailbox for your business email address
Yes, FREE webmail. So you only have to pay for the domain. Amazing. And very real.
How and why to add HowTo schema markup in WordPress: a simple, complete guide
With AI Overviews and AI Mode, schema markup is no longer optional—at least not if you want to…
AI and its effects on digital agencies and consultancies
AI is affecting digital businesses. That much is clear. But it is also affecting agencies and consultancies. More…
