CRO
Conversion: what will make you money on your website.
Ideas, analysis and CRO improvements so a website sells, captures leads or works better without settling for pretty design.
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Últimos artículos de CRO
Marketing
How to recategorize and retag WordPress posts in bulk, easily
A practical step-by-step tutorial for reorganizing categories and tags in WordPress in the simplest way I know.
Marketing
Web hyper-personalization
Hyper-personalization is not about technology or data; it is about business. My take, with real examples and ideas…
Online businesses
Testing methodology for CRO
If you already know the CRO techniques and tools to use, all that remains is to learn the…
Online businesses
CRO techniques to improve conversion
You know some of them. Others, probably not. But what I explain here gives you the foundation to…
Online businesses
Universal CRO principles
The principles you should know if you want to turn visits into leads or customers. And have the…
Online businesses
Cognitive biases and persuasion in CRO and copywriting
Daniel Kahneman won a Nobel Prize for discovering and proving them. That’s how important they are. Here are…
Analytics
CRO: improve your conversion rate
A mega guide to everything you need to know about CRO: understand conversion rates, user types and practical…
Analytics
What Microsoft Clarity is and how to integrate it with Google Analytics 4
If you don't know it, you don't know what you're missing. Probably the most powerful free UX tool…
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