How to improve an ecommerce product page with AI

Third stop in the process of automating as much as possible the content creation in an ecommerce business thanks to AI.

Let’s recap so we know where we are:

1. The first step is turning the products in your supplier’s PDF catalog into product pages in your ecommerce store.
2. The second is how to create the necessary content (descriptions, meta tags…) for those pages in batches, not one by one.
3. Now it’s time to improve one specific product page from the whole batch, which is what we’re going to do today.

Looking ahead, we’ll still have a few more tasks:

• How to create a daily email or a blog post about the product in question.
• Get the necessary images.
• And, finally, the content needed to promote the product on social media: videos, images and copy.

That would be the full route, and today we reach its halfway point.

Starting point

To explain the product-page improvement process, I’m going to use one that was created automatically in a batch.

For example, this one:

https://www.mistergoodbuy.com/es/bebida/ron/isla-del-tesoro-ron-de-cuba

It’s one of the best-selling premium rums on our website.

So we’re starting from these descriptions written by ChatGPT in a batch of products:

Short description:

Isla del Tesoro rum is a high-quality premium rum produced in Cuba, known for its smooth, balanced flavor. It stands out for its intense aroma and unique taste, perfect to enjoy neat, on the rocks or in cocktails. Presented in an elegant bottle, it makes an ideal gift for rum lovers. Perfect for special occasions, its exceptional flavor and elegant presentation make it a unique choice to enjoy with friends and family.

Long description:

Isla del Tesoro rum is a high-quality rum produced in Cuba, known for its smooth, balanced flavor. This premium rum has been made with the finest ingredients and through a careful distillation process that guarantees its excellent quality.

Isla del Tesoro rum stands out for its intense aroma and unique flavor, combining sweet and spicy notes with a touch of wood. This rum is perfect to enjoy neat, on the rocks or in delicious cocktails.

This Cuban rum comes in an elegant bottle that reflects the brand’s quality and tradition. Its sophisticated design makes it an ideal gift for lovers of rum and premium drinks.

In addition, Isla del Tesoro rum is perfect for special occasions and celebrations, as its exceptional flavor and elegant presentation make it a unique choice to enjoy with friends and family.

In short, Isla del Tesoro rum is an excellent choice for anyone looking for a high-quality premium rum with exceptional flavor and elegant presentation. Enjoy the unique experience this Cuban rum offers and let yourself be carried away by its unmatched taste.

Without being embarrassing, these kinds of descriptions could be improved quite a bit.

This one in particular is very generic and, for example, barely mentions the chest that surrounds the bottle.

Let’s see if we can improve them. I’m going to suggest 2 + 1 methods.

The general system that will always work for you

Unlike the next two, this method has no prerequisites. That’s why it works for any type of ecommerce store.

These would be the steps.

#1. Summoning Professor Synapse

The usual one. I’m making a note to explain how to avoid adding it to every new ChatGPT conversation in a (very) upcoming article.

We enter this prompt:

MISSION
Act as Professor Synapse, a conductor of expert agents. Your job is to support me in accomplishing my goals by gathering context, then you MUST init:

*Synapse_CoR* =

"(emoji): I am an expert in [role&domain]. I know [context]. I will reason step-by-step to determine the best course of action to achieve [goal]. I can use [tools] and [relevant frameworks] to help in this process. I will help you accomplish your goal by following these steps: [reasoned steps] My task ends when [completion]. [first step, question]"

INSTRUCTIONS

1.  🧙🏾♂️, gather context, relevant information and clarify my goals by asking questions

2. Once confirmed you are MANDATED to init Synapse_CoR

3.  🧙🏾♂ and [emoji] support me until goal is complete

COMMANDS

/start=🧙🏾♂️,introduce and begin with step one

/ts=🧙🏾♂️,summon (Synapse_CoR*3) town square debate

PERSONA

-curious, inquisitive, encouraging

-use emojis to express yourself

RULES

-End every output with a question or reasoned next step.

-You are MANDATED to start every output with "🧙🏾♂️:" or "[emoji]:" to indicate who is speaking

- After init organize every output

    “🧙🏾♂️: [aligning on my goal]

    [emoji]: [actionable response]."

-🧙🏾♂️, you are MANDATED to init Synapse_CoR after context is gathered.

- You MUST Prepend EVERY Output with a reflective inner monologue in a markdown code block reasoning through what to do next prior to responding.

- Always answer in ENGLISH

#2. We ask it to do some research

We want ChatGPT, just like a human copywriter, understand the product well before starting on the description.

To do that, we give it this prompt:

Quiero que hagas un análisis de este [producto].
[producto] = https://www.mistergoodbuy.com/es/bebida/ron/isla-del-tesoro-ron-de-cuba.

Quiero que obtengas las ventajas concretas y específicas que tiene con respecto a productos similares. Quiero que me digas por qué alguien debería comprar éste producto y no otro similar.

As you can see, it gets the product from the URL, which, if we’re following the overall AI product-creation and promotion process, we’ll already have live from the previous step.

That URL is the one you would change in your case to improve whichever ecommerce product page you wanted.

This is the result:

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Hello! I’m Professor Synapse, and I’ll help you analyze the product you mentioned. First, I’ll gather the relevant information about Cuba’s "Isla del Tesoro" rum and analyze its advantages compared with similar products.

Steps to follow:

Information gathering: Obtain specific details about Cuba’s "Isla del Tesoro" rum.

Identifying advantages: Analyze the features that differentiate this rum from similar rums.

Comparison with similar products: Identify competitors and compare features.

Conclusions: Summarize why someone should buy this product instead of a similar one.

I’m going to start by gathering the relevant information about the product.

First step:

Gather information about Cuba’s "Isla del Tesoro" rum. This includes its origin, production process, tasting notes, awards, price and any other notable features.

I’m going to obtain this information and share it with you next.

Analysis of Cuba’s "Isla del Tesoro" Rum

Advantages of "Isla del Tesoro" Rum

1. Exclusivity and Presentation:
2. History and Prestige: Formerly reserved only for Fidel Castro, this rum is now available to true connoisseurs, giving it a unique exclusivity. The presentation includes a wooden treasure-chest-shaped box and a handmade ceramic bottle, evoking the age of pirates​ .
3. Production Process:
4. 20-Year-Old Extra Aged: This rum is aged for 20 years in American white oak barrels, giving it a complex and balanced flavor profile. This extended aging process is crucial to developing its distinctive character​ ​.
5. Flavor Profile:
6. Tasting Notes: Includes notes of fresh coffee, brown sugar, orange zest, apricot and chocolate-covered peanuts. These notes provide a rich, multifaceted tasting experience, ideal for the most demanding palates​ ​.
7. International Recognition:
8. Awards: It has received multiple awards, including the Crystal Taste Award at the Institute for Taste and Quality in Brussels, and the Superior Taste Award for three consecutive years, confirming its exceptional quality​ .

Comparison with Similar Products

When comparing "Isla del Tesoro" Rum with other premium rums, several features stand out and make it a superior choice:

1. Flor de Caña 25 Years: This Nicaraguan rum also offers a rich and complex tasting experience, but Isla del Tesoro Rum stands out for its exclusive presentation and its history linked to Cuban culture and historical figures such as Fidel Castro​ .
2. Ron Zacapa Centenario: Although it is another high-quality rum with a sweet and spicy flavor profile, Zacapa does not offer the same exclusivity and level of recognition in international awards as Isla del Tesoro​​.
3. Diplomático Reserva Exclusiva: This Venezuelan rum is known for its sweetness and rich flavor, but Isla del Tesoro’s 20-year aging process and careful selection of ingredients place it in a category of greater sophistication and complexity​ ​.

Conclusion: Why buy "Isla del Tesoro" Rum?

1. Exclusivity and Prestige: Ideal for collectors and connoisseurs looking for a unique experience and a product with a rich history and striking presentation.
2. Guaranteed Quality: The aging process and international awards ensure superior quality.
3. A Complete Flavor Experience: The complexity of its tasting notes provides a sensory experience that few other rums can match.

These features make "Isla del Tesoro" Rum a standout choice for anyone seeking the best in premium rums. Is there any other specific aspect you’d like to analyze or another comparison you’d like to explore?

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Hey, that doesn’t sound bad at all to me.

In fact, even as an analysis, it’s quite a bit better than many “product pages” you see out there.

But of course, it can be improved.

#3. Now, time to write

The third and final step. Just as any human would do, after the research it’s time to start typing.

So we ask the AI to do it using this prompt:

After the analysis, write a product page for an online store.

Use the storytelling technique. Tell a story that takes up at least the first three paragraphs. It has to be very engaging and invite the customer to keep reading.

Review its main features very carefully and do not make them up.

Use in the product description the advantages and strongest differentiating points from the competition that you identified in the previous analysis.

Use evocative rather than commercial language.

Avoid using “This is where it comes in”.

Avoid metaphors about the vast ocean, superheroes and, in general, metaphors that sound as though they were created with Artificial Intelligence.

Avoid using sentences that include “not only… but also…”.

Avoid using sentences that include “don’t wait any longer…”.

Avoid using sentences that include “memorable…”.

Avoid using sentences that include “vibrant…”.

Avoid using sentences that include “this is your opportunity…”.

This is our result:

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On the coasts of Cuba, where the sea breeze brushes the sugarcane fields and stories of pirates and hidden treasure intertwine with everyday life, a rum is born that has witnessed a unique and fascinating history. Cuba’s Isla del Tesoro Rum is more than a drink; it is a distilled gem that captures the essence of an island rich in culture and tradition.

This exclusive rum, formerly reserved only for Fidel Castro, was created as a tribute to the elite of the most demanding palates. Imagine a time when every sip of this drink was a privilege reserved for Cuba’s highest ranks. Today, this treasure has been unearthed and is available to true connoisseurs, those looking not just for a rum, but for a unique sensory experience.

Main Features

20-Year-Old Extra Aged: Made from the purest Cuban sugarcane, this rum is aged for two decades in American white oak barrels. This lengthy maturation process gives it a complex and balanced flavor profile, unmatched in depth and sophistication.

Flavor Profile: Every drop of this rum unfolds a symphony of flavors: notes of fresh coffee, brown sugar, orange zest, apricot and chocolate-covered peanuts. These layers of flavor combine to offer a rich and multifaceted sensory experience, ideal for the most demanding palates.

Awards and Recognition: Internationally recognized for its excellence, Isla del Tesoro Rum has won multiple awards, including the Crystal Taste Award and the Superior Taste Award, securing its place among the very best premium rums.

Exclusive Presentation: The handmade ceramic bottle, housed in a wooden chest that evokes pirate treasure, is not just a container but a work of art. Every detail of its presentation is designed to reflect the richness and history it contains.

Why Choose Isla del Tesoro Rum

Isla del Tesoro Rum is not simply a rum; it is a statement of sophistication and good taste. Its history, production process and flavor profile make it a unique choice for those seeking the best. Unlike other premium rums such as Flor de Caña 25 Years or Ron Zacapa Centenario, Isla del Tesoro offers an exclusivity and tradition that others cannot match. It is the perfect choice for moments of quiet reflection or for celebrating with friends on special occasions.

Immerse yourself in the history and flavor of Isla del Tesoro Rum and discover why this Cuban treasure is an unrivaled gem in the world of rum.

Are you ready to enjoy a truly unique experience? Let yourself be captivated by Cuba’s Isla del Tesoro Rum.

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Several important points:

The prompt I’ve shown you is the one I use for our product pages because I like the result I get. It’s a style that fits what we’re looking for on our website.

If your tone is more conversational, more commercial, or based on technical details without any storytelling, you’ll have to modify it accordingly.

In addition, we could ask it to add a FAQ block, a features or testimonials.

In our case, this kind of content is added to the product page in other ways, not through the product description, but if you don’t have dedicated modules for it in your CMS, you should know it can be done.

Look at what ChatGPT adds if you ask it:

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Product Details

• Origin: Cuba
• Capacity: 700 ml
• Alcohol by Volume: 40%
• Ingredients: Sugarcane, water, yeast, oak barrels

Price: €99.99

Add it to your cart now and discover Cuba’s true liquid gold!

Frequently Asked Questions:

1. What makes Isla del Tesoro different from other premium rums? Isla del Tesoro stands out for its Cuban authenticity, traditional distillation methods and an incomparable flavor that satisfies the most demanding palates.

2. How can I be sure the product is authentic? Each bottle of Isla del Tesoro comes with a seal of authenticity and the guarantee that it is a premium rum of Cuban origin.

3. What is the best way to enjoy Isla del Tesoro? We recommend enjoying it neat, on the rocks or in a premium cocktail to fully appreciate its complex flavor notes.

4. Can the product be returned if I’m not satisfied? Yes, we offer a satisfactory return policy to ensure your complete satisfaction with every purchase.

5. How long does delivery take? We offer fast and secure delivery, generally within 3 to 5 business days.

Testimonials from Our Customers

"I’ve tried many rums, but none compares with Isla del Tesoro. It’s simply exceptional." – Carlos M.

"The perfect gift for my husband. He loved the presentation and, of course, the flavor." – Laura G.

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Now that you know the general process, let’s look at other options you can use when creating your product descriptions.

Option 2: use one of our own product pages as an example

If we have a defined structure of sections and headings for product pages on the website –as we do at Yo pongo el hielo but not at Mister GoodBuy–, or a very distinctive style, we can give ChatGPT a document with an example so ChatGPT can replicate that structure.

In this case, we would repeat steps 1 (Professor Synapse) and 2 (product research) from the previous process.

The difference is in the writing prompt, which we modify slightly:

After the analysis, write a product page for an online store.

I’m giving you an example document so that you use the same structure:

1) Product name

2) Description: use the storytelling technique. Tell a story that takes up at least the first three paragraphs. It has to be very engaging and invite the customer to keep reading.

3) Tasting notes. Appearance, nose and palate: Review its main features very carefully and do not make them up.

4) How to enjoy it. Pairing.

5) A little history about the product or brand

Use in the product description the advantages and strongest differentiating points from the competition that you identified in the previous analysis.

Use evocative rather than commercial language.

Avoid using “This is where it comes in”.

Avoid metaphors about the vast ocean, superheroes and, in general, metaphors that sound as though they were created with Artificial Intelligence.

Avoid using sentences that include “not only… but also…”.

Avoid using sentences that include “don’t wait any longer…”.

Avoid using sentences that include “memorable…”.

Avoid using sentences that include “vibrant…”.

Avoid using sentences that include “this is your opportunity…”.

Do not add the numbers before the title of each section.

Don’t forget to attach the document with the example product page to the prompt.

After analyzing everything, this is the response we got:

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Description

In a small distillery hidden in the heart of Cuba, a group of master rum makers has spent generations perfecting the art of distilling rum. With patience and passion, they select the finest sugarcane and use traditional methods passed down from one generation to the next. The result of this meticulous process is Isla del Tesoro Ron de Cuba, a true liquid gem that encapsulates the essence and soul of the Caribbean island.

The story of Isla del Tesoro begins with the warm Caribbean breeze and the sound of waves gently breaking on the shore. In this idyllic setting, the master rum makers tend each barrel with devotion, allowing the rum to mature slowly in Cuba’s warm climate. This aging process infuses the rum with a unique character, enriched with flavors and aromas that can only develop beneath the tropical sun.

Opening a bottle of Isla del Tesoro reveals a legacy of tradition and excellence. Every sip is a sensory journey through Cuba’s history and culture, offering an experience that goes beyond the ordinary. It is a tribute to craftsmanship and time, a testament to the commitment to quality that sets this rum apart from any other.

Tasting Notes

Appearance: In the glass, Isla del Tesoro Ron de Cuba shows a deep, bright amber color, reflecting its extended aging time. Golden hues mingle with copper highlights, promising a rich and complex experience.

Nose: On the nose, this rum unfolds an aromatic range that immediately captivates. Notes of vanilla, caramel and tropical fruit are complemented by hints of wood and mild spices. These aromas are the result of aging in oak barrels, which add depth and sophistication to the aromatic profile.

Palate: On the palate, Isla del Tesoro is a symphony of flavors. It begins with a seductive sweetness of caramel and vanilla, followed by fruit such as ripe banana and pineapple. Spicy notes of cinnamon and nutmeg blend harmoniously, culminating in a long, smooth finish with a light touch of oak that adds complexity and balance.

How to enjoy it. Pairing

Isla del Tesoro Ron de Cuba is best enjoyed neat or on the rocks, allowing its complex flavors to unfold fully. However, it can also be the perfect base for classic cocktails such as an Old Fashioned or Daiquiri, where its distinctive character can shine.

For pairing, this rum goes wonderfully with dark chocolate, caramel- or vanilla-based desserts, and aged cheeses. Its rich, complex profile also makes it ideal with smoked or grilled meats, enhancing the culinary experience.

A little history about the product or brand

Isla del Tesoro Ron de Cuba is not just a rum; it is a masterpiece born from dedication and love for tradition. The distillery that produces it has witnessed Cuba’s history, from colonial times to the modern era, always preserving the artisanal techniques that make this rum unique.

The brand’s history goes back more than a century, when the first master rum makers began distilling rum from hand-selected sugarcane. Over the years, the distillery has maintained its commitment to quality and authenticity, becoming a symbol of Cuban excellence in rum production.

Today, Isla del Tesoro remains a benchmark in the world of rum, appreciated both by connoisseurs and by those seeking an authentic, sophisticated experience. Every bottle is an invitation to discover Cuba’s cultural richness and craftsmanship, a true treasure for the senses.

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There you go, ready to copy and paste. After translating first, if necessary.

Bonus: use customer comments

Now let’s switch gears.

The third way to improve our product descriptions is to base them on what people say about the products.

I’ll warn you in advance that, although this sounds great, for now ChatGPT has more downsides than upsides here.

Or, at least, I haven’t managed to find a system for using user generated content that improves on the responses obtained with the previous two processes.

Still, I’ll tell you about it. In case you want to think it through, and because I believe this is where things should be heading in the future.

#1. Check whether there are customer reviews

The first thing is to be clear that, to use customer reviews, people have to have published them. Otherwise, it’s difficult.

That’s why this process does not work for every product, unlike the previous two, because if we’re trying to improve the page for a less popular product, there won’t be any reviews.

That’s the case with the product we’ve been working on, Isla del Tesoro Premium Rum, for which I’ve only found customer reviews on our Yo pongo el hielo website.

And they’re also too short for what we need:

So we’re going to use another product instead, for example this one:

https://www.mistergoodbuy.com/es/bebida/ron/diplomatico-12-anos

So the first thing I do is go to the websites where there are usually the most customer reviews:

• Amazon (.es and .com).
• PcComponentes.
• AliExpress.
• Bodeboca (in the drinks sector).
• …

Generally, the main marketplaces or the leader in each sector will be the place to look for these reviews.

In this case, I’m going to use Amazon reviews.

#2. Use customer reviews

Once we’ve checked that the product we’re interested in has reviews on one of these websites, the logical thing would be to enter a prompt like this, right?:

Analiza las opiniones de este [producto]

[producto] = https://www.amazon.es/RON-DIPLOMÁTICO-Diplomático-Reserva-Exclusiva/product-reviews/B07PRZ5CMN/ref=cm_cr_arp_d_viewopt_sr?ie=UTF8&reviewerType=all_reviews&filterByStar=five_star&pageNumber=1

Quiero que averigües aspectos específicos del producto que mencionan los clientes y que lo distinguen de productos competidores similares.

That URL is not the product page itself, but its reviews page, which contains more.

I’ve also selected the 5-star reviews which, although they’re not actually the ones that provide the most information, are the most “sales-friendly”.

This seems logical, but look at what ChatGPT gives us:

It looks like Amazon doesn’t like an AI using its content, so it gives us two options.

#2.1 The easy way: copy and paste manually

Go into the product reviews section, select the 5-star ones and copy them with the mouse to paste them directly into ChatGPT.

Easy and quick, but you only collect up to 10 reviews.

#2.2 Use a browser extension

Sign up for the trial of this service: https://www.helium10.com

In principle, it’s free forever with limitations.

Download its extension: https://chromewebstore.google.com/detail/helium-10/njmehopjdpcckochcggncklnlmikcbnb

Then go to the Amazon product URL and use the extension to download a CSV with the reviews:

Whichever route you take…

Now we repeat the previous prompt, but pasting the reviews or sending it the downloaded CSV:

Analiza las opiniones de este [producto]

[producto] = https://www.amazon.es/RON-DIPLOMÁTICO-Diplomático-Reserva-Exclusiva/product-reviews/B07PRZ5CMN/ref=cm_cr_arp_d_viewopt_sr?ie=UTF8&reviewerType=all_reviews&filterByStar=five_star&pageNumber=1

Quiero que averigües aspectos específicos del producto que mencionan los clientes y que lo distinguen de productos competidores similares.

#3. Write the product page based on the reviews

Right, once it finishes analyzing the product reviews we passed in the CSV, we enter this prompt so that it generates the product page:

Once you have analyzed the reviews, I want you to act as the best copywriter in the world and write a product page for an online store.

Use in the product description the advantages and strongest differentiating points mentioned by customers.

Include a paragraph with the product’s specific features.

Do not consider any negative aspect customers mention.

Write the product page addressing the customer directly as “you”.

Use evocative rather than commercial language.

Avoid using “This is where it comes in”.

Avoid metaphors about the vast ocean, superheroes and, in general, metaphors that sound as though they were created with Artificial Intelligence.

Avoid using sentences that include “not only… but also…”.

Avoid using sentences that include “don’t wait any longer…”.

Avoid using sentences that include “memorable…”.

Avoid using sentences that include “vibrant…”.

Avoid using sentences that include “this is your opportunity…”.

Avoid using sentences that include “customers…”.

Write the product page using different sections and longer paragraphs. You can use storytelling at the beginning.

I do not want you to write out customer reviews; base the product description on them instead.

Its response:

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Ron Diplomático Reserva Exclusiva

Experience the Flavor

Imagine a quiet evening, surrounded by close friends, and in your hand a glass of Ron Diplomático Reserva Exclusiva. This is not simply a rum; it is a celebration of life. Every bottle of Diplomático is filled with history and tradition, creating unforgettable moments from the very first sip.

A Flavor to Remember

Ron Diplomático Reserva Exclusiva is the result of a careful selection of rums aged for up to twelve years. Its flavor is a perfect harmony of sweetness and complexity. In every sip, you’ll find notes of caramel, vanilla and dried fruit, complemented by a subtle touch of oak. This combination creates an unmatched tasting experience, perfect for those moments of relaxation and personal enjoyment.

A Presentation That Impresses

From the first glance, Ron Diplomático seduces you with its elegant presentation. The sophisticated bottle reflects the quality within. It is the perfect gift for any special occasion, or a treat for those days when you want something extraordinary.

Product Features

• Aging: Up to 12 years
• Flavor Notes: Caramel, vanilla, dried fruit, touch of oak
• Volume: 700 ml
• Alcohol by Volume: 40%
• Origin: Venezuela

Guaranteed Authenticity and Quality

Every bottle of Ron Diplomático Reserva Exclusiva is backed by its authenticity and exceptional quality. With a worldwide reputation, this rum has been acclaimed by experts and enthusiasts alike. Its production process, combining traditional methods and modern technology, ensures that every bottle is a masterpiece.

Perfect for Every Occasion

Ron Diplomático Reserva Exclusiva suits any special moment. From an elegant dinner to an intimate gathering, this rum is always the perfect choice. Its versatility makes it an excellent addition to your personal collection, ideal for any occasion when you want something truly special.

Immerse Yourself in the Diplomático Experience

With Ron Diplomático Reserva Exclusiva, every moment becomes a celebration of life. Let its flavor take you to a place of sophistication and pleasure. Every sip is an invitation to enjoy the art of distillation in its purest form.

Discover excellence and let Ron Diplomático Reserva Exclusiva become your trusted choice for all your special occasions.

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Personally, I don’t like the result very much. But maybe that’s because it hasn’t delivered what I was looking for.

So I ask how it used the customer reviews. And this is what it replies:

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Use of Customer Reviews:

1. Quality and Flavor: Customers highlight the rum’s exceptional quality and flavor, mentioning notes of caramel, vanilla and dried fruit. This has been reflected in the detailed description of the flavor profile.
2. Elegant Presentation: Several comments praise the rum’s presentation, which has been incorporated into the section about the product’s presentation.
3. Ideal for Gifts: Many customers mention that it makes an excellent gift because of its presentation and quality, which has been included as a differentiating point in the product page.
4. Authenticity: The product’s guaranteed authenticity and quality were key points mentioned by customers, and this has been reflected in the corresponding section.

I took these positive reviews and integrated them into the product page to highlight its advantages and differentiating points.

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Anyway, this description doesn’t convince me any more than the previous ones, so we’ll have to keep working, because I think using customer reviews is the way forward. We just have to find the right formula, whether at the prompt level or through improvements to the ChatGPT model.

So you (and I) have work to do here.

Conclusions

Although the third option may have left a slightly bitter taste in your mouth –at least it did for me– after seeing how well the previous two systems work, I think that, objectively speaking, we really are looking at a revolution in the way ecommerce content is created.

If we include the time a copywriter has to spend researching the product before starting to write, plus the writing time itself, to reach a quality level similar to ChatGPT we’d be talking about no less than one hour per product.

Instead of minutes, if you do it using AI.

And the result can also be improved.

With this system you have a very good foundation. If you add just a little editing effort, you can easily infuse your tone into all the top products in your store.

That’s the way forward, the one I recommend: AI + human review.

Today, it’s an unbeatable combination.

If you liked the article, you should know we’re still only halfway through what you can easily do with a product.

We’ve already created it, uploaded it and polished it. The next step is to promote it.

If you want to know how, I’ll explain it next Thursday. You’ll find it in the articles about AI, or in your inbox if you subscribe here.