At Yo pongo el hielo we send an email Monday to Friday about a product.
About its history, its brand, or some curious little fact involving it.
We usually use the Storytelling, which involves creating a story of between 300 and 600 words.
And we try to surprise and interest our readers, because otherwise they'd unsubscribe pretty quickly. And that's not what we want.
We've been doing this for several years and, although it's a winning strategy, either you have an expert copywriter on the team or it will take you a while to get the hang of it.
Because it isn't easy. Anyone starting out –and wanting to do it well- will spend between two and three hours on each piece.
And yes, with time and practice you did get a bit better, of course.
But now the ultimate improvement has arrived: let AI do it.
And you only review it afterwards to adjust it to your brand's tone.
In this article I'm going to explain how to create a product email with ChatGPT.
Fair warning: this article has a lot of text (prompts and answers) and not many images. But I'll explain 3 different methods, so I think you'll want to read it to the end.
And, speaking of the end, we're now entering the home stretch of the article series devoted to creating and promoting ecommerce products with AI.
Here's the full outline of the series:
- Turn the products in your supplier's PDF catalogue into product pages in your ecommerce store.
- Create the necessary content (descriptions, meta tags…) for the previous product pages in batches, not one by one.
- Improve one specific product page from the whole batch, which is what we're doing today.
- How to create a daily email or a blog article about the product in question, which is today's task.
And what's coming over the next two weeks:
- Get the images we'll use.
- And, finally, how to create the content to promote the article on social media.
Now that we're all on the same page, let's start the process.
Before you start
Right, to explain how we do it and how you can do it too, I'm going to continue with the same article that I used in the previous post, where we improved its product page.
The point is that everything is part of the same process. From the moment the product is "born" in our ecommerce store until it is launched and promoted. For us, it is all part of the same thing.
Just to be clear, using the previous product means I will already have:
- Invoked profe Sinapsis.
- Asked ChatGPT to research the product.
- Written the product page using one of the different options.
That will be my starting point.
And here I have several options for generating the email. Three, specifically:
- Use a prompt and ask it to base the email on the product page it has just written.
- Use a generic prompt.
- Give it an example of one of our previous emails so it can copy the style.
Let's see the results of each one.
#1. Write an email based on the product page it has just written
For that, you can use a prompt like this:
As the best copywriter in the world, I want you to write an email to sell the [product]. It must be between 300 and 600 words and use the storytelling technique and everything you have analysed about the product.
Do not mention the product in the first paragraphs.
The email must focus heavily on the story, more than on the product.
Do not divide the email into sections.
Use simple language. It does not have to sound commercial
Use short paragraphs, no more than 20 words each.
Use as many paragraphs as necessary to reach the total email length, set between 300 and 600 words.
Highlight the advantages discovered in the product analysis.
Avoid metaphors about the vast ocean, superheroes and, in general, metaphors that sound as if they were created by Artificial Intelligence.
Avoid using “This is where it comes in”.
Avoid phrases that include “not only… but also…”.
Avoid phrases that include “don’t wait any longer…”.
Avoid phrases that include “memorable…”.
Avoid phrases that include “vibrant…”.
Avoid phrases that include “unwavering…”.
Avoid phrases that include “incomparable…”.
Avoid phrases that include “appreciate the quality…”.
Avoid phrases that include “conventional…”.
Avoid phrases that include “sensory…”.
Avoid phrases that include “this is your opportunity…”.
Do not start with "dear".
Do not end with a signature.
Before answering, I want you to ask me whether I want the story to be mine or the product’s.
If the answer is [mine], write in the first person.
If the answer is [product], talk about the history of the product or its brand in the third person.In response, ChatGPT will ask you to say whether you want the story to be about you (in the first person) or about the product.
And the results change.
Result of a third-person story
If you tell it to make the email about the product, it will look something like this:
More than fifty years ago, on the sunny island of Cuba, a secret tradition was created. Cuban rum masters devoted their lives to perfecting a special drink. This rum was not for just anyone. Only dignitaries and leaders could taste it. Creating this rum was an art.
The process began with the finest sugar cane, selected by hand. Fermentation took place under the tropical sun. Then the rum was distilled and stored in American white oak barrels. These barrels were carefully selected. Each one gave the rum a unique character.
For twenty years, the rum rested and matured. The rum masters watched over every barrel. Time and dedication transformed the rum into something extraordinary. Finally, it was bottled in handmade ceramic vessels. Each bottle was a work of art.
This rum has a complex flavour profile. Notes of apricot, coffee, chocolate and nuts blend harmoniously. Every sip offers a unique experience. This rum is not just a drink. It is a liquid story.
Ron Isla del Tesoro has been recognised internationally. It has won awards such as the Crystal Taste Award and the Superior Taste Award. These honours confirm its exceptional quality. It is perfect for special occasions.
This rum is more than a drink. It is a piece of Cuba's rich heritage. Rum connoisseurs and lovers value it highly. Every bottle tells a story of dedication and passion. It is ideal for sharing with friends on special occasions.
Imagine holding a bottle that represents decades of tradition. Every detail, from selecting the sugar cane to the handcrafted design, reflects a commitment to excellence. This rum is the result of years of refinement.
Ron Isla del Tesoro de Cuba is not just a rum. It is an experience worth discovering. Take home a treasure from Cuba's rich tradition. Every sip is a journey to the essence of Cuba.
It's not fantastic, but it is a good starting point.
And, with a little human editing, it's surely better than what your competitors send.
Result of a first-person story
However, if we choose to have it write from our point of view, the response will look something like this:
A few years ago, I had the chance to travel to Cuba. It was a trip I will never forget. The warmth of the people, the music in the streets and the rich history captivated me from the very first moment. But what really left a mark on me was discovering a tradition that few people know about.
On a visit to a local distillery, I met a rum master. Patiently and proudly, he showed me the process of making a very special rum. It all began with selecting the purest sugar cane. It was fermented under the tropical sun and then distilled in American white oak barrels.
Each barrel was unique, and the rum rested in them for twenty years. It was impressive to see the dedication and care they put into every detail. The result was a rum with a complex flavour, full of nuances. Notes of apricot, coffee, chocolate and nuts blended harmoniously in every sip.
I remember tasting that rum for the first time. It was an experience that words cannot describe. Every drop was an explosion of flavours. I was told that this rum had won international awards, such as the Crystal Taste Award and the Superior Taste Award. I wasn't surprised at all. The quality was obvious.
Ever since then, whenever I want to celebrate something special, I turn to that rum. It is more than a drink. It is a connection to Cuba's rich heritage. Every bottle tells a story of dedication and excellence. It is perfect for sharing with friends and enjoying unique moments.
Taking a bottle of this rum home is like taking a piece of Cuba with you. It is a reminder of that warmth, that history and that tradition. And every time I taste it, it takes me back to those lively streets and those conversations with the rum master.
This rum is not just a product. It is an experience worth living. If you ever get the chance to try it, I'm sure you'll understand what I mean.
Right, in both cases it takes the main advantages and wraps them in a different story.
Acceptable and good as a base. 5 minutes of your own polishing in the brand's style will do the rest and give you a decent email in under 10.
Not bad.
But let's move on to the next option and see what results it gives us.
#2. Write an email using a generic prompt
In this case I'm going to use a prompt that Josely and Rafa Casas designed for Circulo Copy, a community about copywriting and AI which I highly recommend and have been part of since it began.
The prompt is for subscribers, so I can't share it, but I can share the results ChatGPT generated in my case.
And I say results because the prompt asks us several questions, which lets it create different types of product email.
Story about people
I'll tell you now: I like it. Let's see what you think.
Imagine for a moment being in Havana on a warm afternoon in the 60s. In a quiet corner, Fidel Castro sits with his closest confidants, discussing plans and dreams for Cuba's future. On the table in front of him are not only the iconic Cuban cigars and the aroma of Cuban coffee, but also a bottle of the finest rum.
Fidel Castro, the legendary Cuban leader, was known for his love of the finer things in life. His taste for rum was particularly famous. He always sought the best, and when it came to rum, he made no exceptions. Rum was more than a drink to him; it was a symbol of Cuba's rich culture and tradition.
Today I want to introduce you to a rum that would undoubtedly have caught Castro's attention: Isla del Tesoro Ron de Cuba. This is not just another rum; it is a genuine hidden gem that evokes legends of pirates and Caribbean treasure.
The story behind Isla del Tesoro
This rum stands out not only for its premium quality, but also for its incredible presentation. The bottle comes in a beautifully designed wooden chest, a detail reminiscent of the treasure chests pirates used to hide on Caribbean islands. Imagine opening this chest at home and discovering a liquid treasure worthy of the greatest adventurers.
The dedication and care with which this rum is made can be felt in every sip. It is a rum that tells a story with every bottle, a story of tradition, quality and authenticity.
What our customers say
But don't just take my word for it. Listen to our satisfied customers:
- "Excellent rum, beautiful bottle in a wooden chest, a gem." – Gabriele M, 5 June 2023
Their words are a testament to the unique experience offered by Isla del Tesoro Ron de Cuba. Every bottle is a work of art, both inside and out.
Special offer just for you
And here's the best part: today only, until 23:59, you can enjoy free shipping on your purchase. This is an opportunity you can't let pass. Get this exclusive rum for only 109,95€ and add a unique piece to your collection.
Why should you act now?
This rum is not just a drink, it is an experience, a connection to Cuba's rich history and culture. Don't let this opportunity slip away.
Are you ready to take home this incredible rum and experience the quality even Fidel Castro would appreciate? Don't waste any more time. Click the link below and secure your bottle of Isla del Tesoro Ron de Cuba before they sell out.
Cheers, and enjoy every sip.
Careful, there's something good here.
Again, it will need some human editing, but it is a very strong starting point.
But if it doesn't excite you, bear in mind that with the same prompt we can get different results.
News-style email
Here is the response to another type of email created with the same prompt.
Imagine being in Havana, at an exclusive event surrounded by the world's leading rum experts. Soft lights illuminate an old colonial hall while the murmur of the crowd fills the air with anticipation. Suddenly, silence falls as the event's most respected rum master stands up to speak. Everyone is on the edge of their seats, eager to discover what has caught the attention of these demanding connoisseurs.
The rum master raises an old wooden box, so intricately crafted that it looks as if it came straight out of a pirate tale. With expert hands, he opens the chest and reveals a unique bottle: the "Isla del Tesoro Ron de Cuba". Looks of amazement and admiration appear on the audience’s faces.
This rum is not just a drink; it is an experience, a journey through time and the art of Cuban distilling. Every sip of "Isla del Tesoro" takes you to Cuba’s deepest roots, where tradition and a passion for rum intertwine to create something truly special. And the presentation… well, it is not just a bottle, it is a work of art that deserves to be displayed with pride.
Gabriele M, a recent customer, described the experience as "excellent rum, beautiful bottle in a wooden chest, a gem". Can you imagine having a gem like that in your collection?
Best of all, today you have the chance to get this exclusive premium rum and enjoy free shipping. But you need to hurry, because this offer is available only until 23:59 today. You won't want to miss this unique opportunity to taste one of the world's finest rums.
And the price? Just 109,95€, a small price to pay for such an extraordinary experience and such spectacular packaging.
Don’t let this opportunity slip away. Click the link now and secure your bottle of "Isla del Tesoro Ron de Cuba". Join the connoisseurs who have already discovered this treasure and turn every sip into a celebration.
Don't let others tell you about this experience. Be the one who lives it and enjoys every moment.
Well, I preferred the previous one, but the important thing is that with the same prompt you can get different variations depending on what you need.
You can try a few until you see which one fits you best, then edit that one.
In 5 minutes (or less), 5 versions (and more).
Who said you can't get something for nothing?
#3. Write an email based on one or more of our previous emails
One last option is to try giving it an example of some of our previous emails so it can copy them
Then, depending on what you give it, with a prompt like this:
Como genial copy que eres, necesito que escribas un email de venta de este [producto] Utiliza este [email] como ejemplo de lenguaje, tono y longitud:
[producto] = https://www.yopongoelhielo.com/es/ron/3288-isla-del-tesoro-ron-de-cuba.html
[email] = Aunque cada vez se suele escuchar con menos frecuencia y sea una palabra que quizás te suene muy lejana, es una expresión que hemos usado todos.
O casi.
Hablamos del “cubalibre”.
Sinónimo de cubata, cacharro, pelotazo, copa…
Está claro que sabías a qué nos referíamos, pero ¿sabes de donde viene este nombre?
Su origen se remonta a la Guerra de Cuba con España, la Guerra de la Independencia.
En la que estaba involucrada EEUU.
Qué raro, ¿no?
El caso es que los soldados estadounidenses llevaron con ellos su bebida preferida, Coca-Cola.
A Cuba, madre del Ron.
Y la guerra terminó.
Cuando una guerra termina, es motivo de celebración.
Y en ello estaban algunos soldados estadounidenses, junto a otros cubanos, en un bar de la zona.
Y al grito de ¡Viva Cuba libre! no paraban los muchachos de darle al ron.
Pero como hacía un calor aterrador, el comandante Russel pidió al camarero que le mezclase algo con el ron.
Mareado como estaba de la temperatura y del ron.
El camarero tuvo la brillante idea de mezclarla con la bebida preferida de los estadounidenses.
Ya sabes, la Coca-Cola.
Y cuando el comandante la probo, quedó alucinado.
WTF!
WTF, WTF, WTF!
Se le escuchaba decir.
Y no precisamente asustado.
Así que, los demás soldados quisieron comprobar el motivo de tanto juramento.
Y, brindando a grito de “Viva Cuba Libre”, se pimplaron una ronda.
Y dos.
Y tres.
Y de ahí, salió el nombre.
Gran historia ¿verdad?
Y con el calor que hace últimamente, lo mismo te están entrando ganas de un cubalibre…
Pues hoy os traemos un ron especial.
Matusalem 15 años Gran Reserva
Cubano, por supuesto.
Elaborado desde 1946.
Con un suave sabor y aroma donde se pueden apreciar notas de vainilla, caramelo y frutos secos.
Con una forma de añejamiento especial que le aporta ese color dorado.
Hombre, 15 años de añajamiento no es moco de pavo.
Una auténtica maravilla solo, o si lo mezclas con refresco de cola.
Y ya, si te pones exquisito, con un poco de jugo de limón.
¡Qué riquísimo está!
Ahora puedes disfrutar de tu cubalibre con Matusalem 15 años Gran Reserva por tan solo 19.90€ con nuestra oferta flash de hoy.
Y que viva mi Cuba…¡libre!Where you enter the product URL you want to advertise and the email you would like to emulate.
It will give you a result like this:
Discover Cuba's Best-Kept Treasure: Ron Isla del Tesoro
Although stories of pirates and hidden treasure are becoming rarer, there is a rum that will take you back in time and make you feel the thrill of a real adventure.
We're talking about Ron Isla del Tesoro.
This rum is not just a drink, it is a bottled legend. Its story goes back to the days when pirates sailed the Caribbean seas in search of adventure and, of course, treasure.
Ron Isla del Tesoro is a tribute to those times. Produced in the same land that gave rise to so many privateers and buccaneers: Cuba. A country known for its rich tradition of producing high-quality rum.
Imagine yourself with a glass in your hand, enjoying its smooth, complex flavour, with notes of honey, caramel and a touch of vanilla that delights the palate. This rum has been patiently aged in oak barrels, giving it its characteristic amber colour and incomparable depth of flavour.
One sip of Ron Isla del Tesoro and you'll understand why it is considered a genuine liquid treasure. Ideal for enjoying neat, in good company, or for adding a touch of luxury to your favourite cocktails.
But that's not all!
For those who want to experience the true essence of Cuban piracy, we're offering Ron Isla del Tesoro at a special launch price: only 89.90€!
Don't miss this opportunity to get a bottle of this exclusive rum and add a touch of history and adventure to your most special moments.
Click here and find out how to get your bottle of Ron Isla del Tesoro before they sell out.
Cheers to adventures and treasures found!
Again, we get a result that isn't bad.
It isn't an email that drives sales particularly hard, but it's better than many texts you see published on product pages.
Conclusions
I'm giving you three options.
Each one different from the others in approach and results.
But with one thing in common: you'll be able to publish decent emails in 15 minutes.
And that's a very good start.
Because the alternative is to use a copywriter.
Or have someone learn copywriting. And at first, I guarantee they won't take 15 minutes.
Not even an hour.
Think more like 2 -3 to produce something that beats the combination of AI + 5 minutes of editing.
Are human results better?
Yes, for now.
I don't know how AI will evolve or how long this will remain true, but as of June 2024, the reality is that good copywriters have guaranteed work.
But if you don't want to or can't afford one in your business, the alternative seems pretty good to me.
So try all the formulas above, combine the prompts, change them, spend some time on this because if you're planning to write lots of emails, the results will more than repay the time invested.
And because if you don't know how to use AI well, or at least understand how far it can go, you'll soon have to hire someone who does.
For now, you can keep browsing more articles about AI applied to digital business or subscribe and receive them in your inbox every Thursday.
Leave a Reply