VII AJE Córdoba Ecommerce Forum: AI use cases

On Friday 17 October, at the VII Ecommerce Forum, AJE Córdoba invited me to give a talk about my career in ecommerce and the current use of AI in the sector.

So I gathered several use cases I have been applying since 2023 and added the very latest developments (as of October 2025).

Here’s the result:

The talk was split into five parts:

1. My career and the evolution of ecommerce technology since I entered the field 15 years ago, from Tiendanimal to my current projects.
2. The minimum ways any ecommerce business should be using AI today.
3. What is just around the corner, how to shop through ChatGPT and the agentic web.
4. We then spent a few minutes on questions, including a couple of particularly interesting ones.
5. Conclusions and closing: my view on how to start using AI in a business and how it affects people and processes.

After reading it, I hope you’ll be sure you are already applying everything I cover in step 2.

And keen to get started with step 3, because the agentic web is already here.

In any case, if you want to apply these ideas to your project and are not sure how, let’s talk.

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