A few weeks ago, IAB released its 2020 update of the Data White Paper.
Today, everything around data is probably the fastest-changing part of the online world. This document explains very well all the players in the current environment governed by third-party cookies and the possible scenarios of a “cookieless world”.
It is a long PDF (more long than dense), which takes about half an hour to read in full, but is well worth it if we are already in, or want to enter, the world of web data.
You can download it in full from the IAB website or from here.
Leave a Reply