IAB has published a very interesting study on the impact of the pandemic on Spain’s eCommerce sector.
What surprises me most is that 69% of respondents say that, after lockdown, their online shopping behavior will return to its previous state: haven’t we convinced them? Was there any way to do it, or was this a missed opportunity? Is that just what people say, while reality will go in another direction?
I’m really curious to see what happens.
You can download the report here
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